Consistency is crucial when it comes to branding and corporate identity. In fact, it is one of the most important elements in creating a strong, memorable brand. Consistency ensures that customers can easily recognize and identify your brand across all channels and touch points, which builds trust and helps to establish a solid brand reputation.     (Sourcestovkomat)    

Here are some reasons why consistency is so important in branding and corporate identity: 

1. Builds Recognition: Consistency in your branding and corporate identity helps to build recognition. A consistent visual identity, messaging, and tone of voice helps customers to recognize and remember your brand, even in a crowded market. 
2. Establishes Trust: A consistent brand identity helps to establish trust with customers. When    a brand is consistent in its messaging, customers feel confident that they know what to expect and are more likely to trust the brand. 
3. Enhances Brand Reputation: A consistent brand identity enhances a brand's reputation. When customers have positive experiences with a consistent brand, they are more likely to recommend it to others, which helps to build a strong reputation for the brand.                                        (Source:pinterest) 
4. Improves Marketing Efforts: Consistency in branding and corporate identity makes marketing efforts more effective. When all marketing materials, including advertising, social media, and website content, are consistent, customers are more likely to engage with them and take the action. 
5. Creates Brand Loyalty: Consistency in branding and corporate identity helps to create brand loyalty. When customers have positive experiences with a consistent brand, they are more likely to become loyal customers who continue to do business with the brand in the future. (Author: Martina Švecová)    In conclusion, consistency is a key element in creating a successful brand and corporate identity. By maintaining consistency across all channels and touchpoints, brands can build recognition, establish trust, enhance their reputation, improve marketing efforts, and create brand loyalty.      Sources:  - Building Brand Consistency: The Role of a Brand Style Guide (HubSpot). https://blog.hubspot.com/marketing/building-brand-consistency   - The Importance of Consistency in Branding (Forbes). https://www.forbes.com/sites/forbesagencycouncil/2018/07/19/the-importance-of-consistency-in-branding/?sh=63c7a1d67135   - Why Consistency Is Key to Branding Success (Entrepreneur). https://www.entrepreneur.com/article/344758